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Celebrities, top BBS, but belong to everybody is extracted and references, natural than direct contributors. No word magazine and high value of the columns. Have original is necessary, such as some journals to proceed with the exclusive interviews with celebrities, business, or special in the manuscript, its unique feature celebrity sex expanded periodical influence, attracted large quantities of readers, increased
The journal circulation. 4 the hebei enterprise of the external environment of information communication channel increases threat 4.1 with information technology, telecommunications and information change dramatically more advanced equipment, personalization information storage devices, are increasingly cheap and popularization for people to provide the information channel anytime, thus forming the new communication and transmission way more profoundly influence and change the
Way people obtain information, or even influence and change people’s life style, make people more information stored in a personal computer, MP4 own mobile phones and modern information tools, no longer willing to buy massiness, and developed the periodical information network spread fast, timeliness strong traditional journal, is not, in addition, open access publishing pattern is increasingly recognized and valued.

Is increasing periodical journal marketing must consider the problem. No obvious characteristics of 3.3, hebei enterprise "covers, including top BBS is mixed, management and operation guidelines, economic, legal, human resources, technology application platform, etc, this plate is about 50 papers and small font, plus contrarywise to give the reader a content too fragments, visual aesthetic feeling, journal of undifferentiated feeling,
Make the marketing taboos. Edit clubs can through investigation of periodical satisfaction, readers to identify plate, what is the worst, enrollment of new plate and arrange, also can be established through the form of supplement to satisfy the content of diversity issued by a magazine, everything is too big, load, everything, what also not outstanding, only deteriorates. The lack of
Original 3.4 enterprise "as a provincial local journal, but not so publications, both located in provincial level is not the same concept, journal of provincial level of local content, the tendency is first-rate, can completely with the business and the new finance, financial managers of famous periodicals, compared the readability of the hebei enterprise" as individual plates, still have some

But also affect tourists, the serious influence the quality of journals, the loss outweights the gain. 3 the disadvantage of the hebei enterprises lack of publicity 3.1 due to special consciousness of the organizer and the audience, fixed in hebei enterprise magazine rarely self propaganda, even in the network, the journal of your web site, not from the search engines
To inquire about the "hebei enterprise magazine information also few contributors and readers, because it cannot easily or not to related journals and magazines of the relevant information, such as our mission, journals, such basic level of information, can reduce contributors to the periodical and readers, the influence of the trust journal credibility, journal of unfavorable influence, is lack of
Awareness of the market. Sales position from 3.2 narrow the magazine subscription object, basically is in hebei province, the members of the association and relevant government departments have subscribed, but only from the sales amount is less, the object, the hebei enterprise magazine almost become the federation NaKan. Facing the fierce market competition environment, proper positioning subscription, expand sales, profit,

The establishment of the personnel with the enterprise magazine for the long-term development provides security. The magazine is enterprise by hebei university of science and technology institute of economic management and hebei normal university business school, is more members of the joint economic management expert, journal of hebei area in the brand effect, and has certain market forces. 2.2 advertising
Advantage by issuing income non-profit periodical income, advertising revenue, layout of fee. Advertising is the journal of hebei enterprise income, the journal as an important part of its special background will never lack of advertisers, but it hasn’t been advertising revenue nose, but has its own reasonable planning the advertising. Journal of advertising is only one, each page, and cover
Advanced enterprise management concepts and methods, the text is a feature article, not only for the enterprise has played a very good publicity effect, also with the own objective, increased the connotation of journals. Different from some journals lack reasonable planning the advertising, for profit, content of advertisement blindly multifarious, finally did not for advertisers have very good publicity function,

Does not coincide with the stage. Based on the related literature from the case, decided to adopt SWOT analysis method, the enterprise ", to analyze market competition environment, discovers its strengths, weaknesses, opportunities and threats, so this magazine, raise a better marketing strategy. 2 the company advantage resources advantage for a publishing 2.1 high quality of journals, resources and manpower
Resources plays an important role in hebei province, the enterprise "is the only enterprise association in hebei province sponsored local financial management of influential journals, in this area economics journals in for-profit status significantly, at present, the region have reflected the local economy and management level of enterprises and to the local economy, and provides reference for the economic management
Journal. The company was established in hebei province ", journal of board of directors, the council has vice-chairman, standing director, director positions, the council is the hebei enterprise magazine, the decision depends on the prospect of periodicals, concept and basic is the council member of the large and medium-sized enterprises in hebei province of senior management personnel, the council and

Reform and opening up, the journal of years has grown into a big issue, especially since 2000, from the face of the entrepreneur, the manager to manage the securities, people magazine, newspaper, the theory of economics from the characteristics of strong professional media to the stock, lottery investment banking, financial magazines of mass media have emerged, rise. The fierce market
Environment that most of the financial management, journal of financial management failure closure of common journals. Current periodicals faces competition environment, discovers its strengths, weaknesses, opportunities and threats, and formulate the corresponding marketing strategy, finance management of journals development is of great significance. At present, the domestic market marketing related journals have some literature study, the overall number is not
Very big, and more concentrated in recent years. The research trend basically divided into three phases: (1) the attention of the marketization of periodicals or feasibility and future prospects, 2 the introduction of modern marketing journals concerned marketing concepts, Modern marketing concept and method (journal of management and research. Whether one academic journals can be market-oriented operation controversy still, so

Goal. Regarding the hebei enterprise journal market environment analysis [key words] finance journal market environment SWOT [the] fiercely competitive market economics journals, based on the SWOT analysis of hebei enterprise market environment analysis, find out their advantages and disadvantages of market environment and the existing opportunities and threats. Think of the enterprise market environment advantage lies in the
Journal resources and advertising, Disadvantage for lack of publicity consciousness, sales position narrow, features, and lack of original, Threat is information communication channels to increase competition, credibility crisis,. Currently, the company is facing opportunities enormous market potential, and constantly improve the level of people’s publishing technology, advanced. 1 introduction with China’s socialist market economy system, the formation and ever-improving path,
Market periodicals run by marketization, has become the development trend. For decades, many periodicals from constantly on government appropriations from the state or organizations separated behavior, periodical industry market, also overwhelming periodical industry a growing process. China’s financial management journal, along with the market economy develops, is not a long time. But it is one of the fastest growth in

Name of the city" keep improving urban public facilities management fee. The government directly benefit ", "the" business ", it is actually the government directly involved in economic activities, with its advantages in terms of administrative power, and cited against the results, not only does not increase the competitiveness of city, urban competitiveness, which weakens the city management "and" the
Goal is the opposite or. "Managing city" successful cities, such as the southeast coastal cities, the government’s revenue and not directly from the land management, but through the land operation attract investors, forming industry accumulation, promote urban industrial development and obtain. The government directly involved in economic activities in the planned economy is outspread. Now some cities "economic", namely revenues
As main work to other benefits, or sacrifice to obtain "economic". This practice is obviously wrong. For the operation of city in the correct position son behavior is to ensure the healthy development of urban management, pay attention to the interests of the whole city to maximize the economic sustainable development of city and the city management should be the

Larger conflict. So, although the urban management will pursue "profit-maximising", but this is not the only goal of the urban management. But consider economic management, also must ensure ecology, environment, culture and social welfare, etc, the factors of urban management should reflect the benefits of economic benefit and social benefit, ecological benefit of optimal integration. Therefore, in the city of
Resource carrying capacity and the limited capacity, on the basis of resource allocation and utilization of city must break through the traditional economics, this performance in time, is both must consider the momentary interests, more should consider long-term interests, In space, both global and local interests to give more to pursue the economic benefit and social efficiency and benefit, ecological
Benefit, the best combination to make urban comprehensive benefit maximization. 2 city management does not equal to land management "The city", the problems appeared in the city management is the management of land, the equivalent disguised as city management, governments can support the land from the land management (i.e., raise price) direct benefit. Some cities and even "city in the

Occur, a lot of actions against the interests of the whole city with the maximization of the sustainable development of urban economy, because the city after much more complicated than enterprises, between exist great difference. Main show is clear, the enterprise in the investment subject, namely, enterprise assets owners have distinctive individual, belong to one or several specific ultimate owner,
Namely. Enterprise is an economic entity, has the responsibility and obligation of financial self-sufficiency, pursuit of profit maximization and became the only goal of the enterprise. And in the process of urban construction investing subject though can be diversified, but has no individual assets of urban only integrity, As the city is a carrier of economy, do not have economic
Entity of financial self-sufficiency of responsibility and duty, not a nonprofit organizations. Secondly, the enterprise operator function, main performance for the oneness is economic functions, and the function of urban operators for multiple sex, including political function, social function, the ecological function and economic guided functions, one of the functions and play with other functions to coordinate, and cannot produce